Bengok Craft, a small enterprise established by Firman Setyaji in 2019, holds a unique vision of transforming water hyacinth, typically seen as a weed, into stunning creations. With a diverse range of products, including accessories, home decor items, and fashion pieces, Bengok Craft appeals to a specific target market that aligns with their values and appreciation for eco-friendly craftsmanship. Let’s delve into the details of Bengok Craft’s target market, which primarily comprises environmentally conscious females aged between 20 and 40, belonging to the middle-class segment, residing in major cities.

Product Range and Variety

Bengok Craft showcases an impressive array of products that cater to the discerning tastes of its target market. From accessories such as books, cellphone cases, and bracelets, to home decor items like vases, baskets, and trays, the brand offers a wide selection of beautifully crafted pieces. Additionally, Bengok Craft’s fashion line features stylish jackets, hats, slippers, and more, ensuring that customers can find unique and sustainable options to enhance their personal style.

Target Market Profile

The primary target market for Bengok Craft consists of environmentally conscious females aged between 20 and 40 years old. This demographic represents individuals who actively seek sustainable alternatives and value eco-friendly practices. These women prioritize making choices that positively impact the environment and appreciate products that align with their values.

Urban Dwellers in Major Cities

Bengok Craft’s target market comprises individuals living in major cities. These urban dwellers are likely to have a heightened awareness of environmental issues and a desire to make a positive impact through their choices. They understand the importance of sustainable practices and seek out brands that prioritize eco-friendly materials and production methods.

Middle-Class Consumers

The target market for Bengok Craft primarily consists of middle-class consumers. This segment appreciates the value of quality craftsmanship and unique designs. They are willing to invest in products that are not only aesthetically pleasing but also align with their ethical and environmental beliefs. Bengok Craft’s offerings provide an opportunity for these consumers to express their individuality while supporting sustainable initiatives.

Care for the Environment

The central characteristic of Bengok Craft’s target market is their genuine concern for the environment. These individuals prioritize making conscious choices that reduce their ecological footprint and support sustainable practices. They actively seek out brands that share their values and are committed to eco-friendly production methods, such as using materials like water hyacinth that would otherwise go to waste.

Building Connections through Shared Values

Bengok Craft aims to connect with its target market on a deeper level by sharing their commitment to the environment. The brand’s sustainable approach to production and the use of water hyacinth as a raw material resonate with environmentally conscious consumers. By providing unique and well-crafted products, Bengok Craft fosters a sense of community and shared values with its target market.

Bengok Craft’s target market consists of environmentally conscious females between the ages of 20 and 40, belonging to the middle-class segment, and residing in major cities. This audience appreciates the brand’s commitment to transforming water hyacinth into beautiful creations while prioritizing sustainable practices. With a diverse range of products spanning accessories, home decor items, and fashion pieces, Bengok Craft offers a captivating selection for individuals who care about the environment and seek unique, eco-friendly options. By understanding and catering to the preferences of their target market, Bengok Craft continues to thrive and inspire its customers to make conscious choices that positively impact the planet.

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