As a form of collaboration with the Indonesian Embassy in Tokyo, the Ministry of Trade, the Ministry of Industry, Bank Indonesia Tokyo, ITPC Osaka and AEON Mall, the “Indonesia Fair” week has been opened.
Source: Instagram

Indonesia Fair 2023 as a form of trade promotion in the form of In-Store Promotion in one of the largest shopping centers in Japan was held on April 29 – May 7 2023.

This event was officially opened as a form of collaboration with the Indonesian Embassy in Tokyo, the Ministry of Trade, the Ministry of Industry, Bank Indonesia Tokyo, ITPC Osaka, and AEON Mall.

The Indonesia Fair 2023 event is part of a series of activities for Indonesia-Japan Friendship Day in Saitama Prefecture to commemorate 65 years of diplomatic relations between Indonesia and Japan.

Indonesian tropical fruits also color the Indonesia Fair 2023
Source: sakuyakonohanakan

In its implementation, the 2023 Indonesia Fair displays Indonesia’s superior local products. Such as colorful tropical fruits also enlivened the display, such as bananas, dragon fruit, pineapples, mangosteens, coconuts, mangoes, and many more. Not only the shape of the fruit, but the fruit trees that were displayed were also displayed upright, decorating the stand. These trees are in line with the venue for the exhibition, which is in Sakuya Konohanakan which is a greenhouse/conservatory. It has several different areas featuring plants from different climates. Indoors, there is an area that houses tropical plants and orchids, another area has cacti representing dry, arid climate, an area featuring alpine plants and a small area showing cold climate plants. The outside areas feature an English garden with rest areas and there is another area featuring water plants.

Not only introducing and marketing tropical fruit, you can also see food and beverage products from the best MSMEs that have passed the curation selection, such as herbal herbal drinks, coffee and tea. The appearance of the tamarind turmeric herb along with the properties of the dried herbal plants looks attractive. Chocolate is also a food tenant that will decorate the 2023 Indonesia Fair.

Apart from that, fashion and handicraft products also enlivened the Fair, such as water hyacinth bags and hats from @bengokcraft, and crafts from other MSME tenants such as batik, woven fabrics, bamboo puppets, bamboo bicycles, bamboo kitchen knick-knacks, and leather shoes.

Bengok Craft’d display at Indonesia Fair 2023
Source: Instagram @indonesiafair2023

The 2023 Indonesia Fair also offers integrated promotions by promoting tourism and Indonesian cultural arts.

Several art performances and trainings also enlivened the event, such as Balinese dance and gamelan performances, traditional Javanese dance, wayang golek in the making, and several other artistic performances.

In fact, music by Waldjinah, the queen of Indonesian keroncong, was also displayed at the 2023 Indonesia Fair. Some t-shirt merchandise was also displayed around the stand.

With the series of Indonesia Fair 2023 activities, of course the Trade Attache at the Indonesian Embassy in Tokyo and ITPC Osaka hope that this integrated promotional activity will provide benefits in enhancing bilateral relations between Indonesia and Japan and helping accelerate the economic recovery of the two countries after the pandemic.

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