As many as six micro, small and medium enterprises (MSMEs) participated in the Growpreneur by BRI event on 26-27 January 2023. They each showcased their products and creations at the BRI pavilion building, floor 1, Smesco Indonesia, Jakarta.
This event takes place from 10 am to 4 pm. The MSMEs that have the opportunity to join Growpreneur this time are from various clusters such as fashion, crafts, food and beverages, and personal care. The six SMEs are Bengok Craft, Hyrae Indonesia, Gentanala, Magys Coffee, Pepper Secret, and Neng Sayur.
Bengok Craft is a community business from Semarang Regency which also displays its water hyacinth handicraft creations. The products displayed in the showcase range from bracelets, slingbags, cases, slippers, and many more.
Ritya, one of the Bengok Craft representatives at the Growpreneur event said on (01/27) that the Growpreneur event was very effective, on the second day there were more visitors and turnover increased.
This is also almost felt by other tenants.
They were visited by customers from various elements of society, even the younger sister of the Minister of Cooperatives and SMEs Teten Masduki also visited the MSME tenants who were displayed there. She also bought up all the products displayed there including bags and slipper from Bengok Craft.
Several visitors from expatriates also attended to glance at umkm products.
This Growpreneur event thus attracted enough attention from the public, especially those around the Smesco Indonesia Building.
Growpreneur is one of a series of road to BRI UMKM EXPO (RT) BRILIANPRENEUR 2022 which is an activation program for empowerment and assistance for Indonesian SMEs. This growpreneur routinely presents 6 selected MSMEs to display their products around the BRI Coworking Space platform.
The 2-day showcase event for MSME creations and products is usually accompanied by a talk show titled Growpreneur Cuan 101. BRI and several Non-Government Organization (NGO) communities invite entrepreneurs and enthusiasts to join in a session event to discuss entrepreneurship together. As for this month, resource person @vidamardatillah from @kitah.id and Moderator @tiffaniangelica Journalist Tempo were seen attending the event with the theme “Strategy in Creating Product Variations”.
The plan is that in the coming months Growpreneur by BRI will always be held to bring MSMEs back with their unique and creative products and creations. Of course, the purpose of organizing the Growpreneur by BRI event is to scale up small and medium enterprises and take them to the next level.
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