JAKARTA, investor.id – PT Bank Rakyat Indonesia (Persero) Tbk continues to strengthen its commitment to bringing Indonesian MSMEs to go global through the UMKM EXPO(RT) BRILIANPRENEUR 2022 which takes place from 1-31 December 2022. This event is part of a series of celebrations for BRI’s 3rd anniversary 127 and the peak of the UMKM EXPO(RT) BRILIANPRENEUR 2022 is planned to take place offline on 14-18 December 2022 at the Jakarta Convention Center (JCC).

In this event, BRI would certainly present more than 500 selected MSMEs. MSME participants are selected through the aspects of Environmental, Social, Governance (ESG). BRI as a role model for implementing ESG principles also encourages MSMEs to grow sustainably.

The implementation of the ESG principles includes in the production process including women’s empowerment, waste management and inclusivity activities, so that it becomes an assessment in selecting the selected MSMEs at the BRILIANPRENEUR 2022 UMKM EXPO (RT) event this year.

The series of UMKM EXPO(RT) BRILIANPRENEUR 2022 exhibitions which are held annually also include Expo and Virtual Expo, Online Bazaar, Business Matching, Ngobrol Bisnis, Ngobrol Pintar, Ketawa Bareng, Dari Lokal Jadi Kece, Serba Serbu, Yuk Berkreasi, Tiba-Tiba Shopping, Nusantarasa, Cerita Wastra, Music Performance, dan UMKM dan business matching Awards. The entire series of events also involved participating MSMEs to provide opportunities to increase publicity to the public so that it would affect the increase in sales of their products.

BRILIANPRENEUR 2022 UMKM EXPO(RT), BRI is again presenting business matching between selected fostered MSME sellers and international buyers. BRI cooperates with the Indonesia Trade Promotion Center (ITPC), Trade Attaché (ATDAG) of the Ministry of Trade, the Indonesian Trade and Economy Office (KDEI) and collaborates with BRI Overseas Network and BRI Representative Banks located abroad. It is targeted that as many as 40 international buyers will be invited from 19 countries to take part in this series of virtual business matching events starting from 6 – 8 December 2022.

The UMKM EXPO(RT) BRILIANPRENEUR 2022 Press Conference which was held on December 2, 2022 was also attended by BRI Main Director Sunarso, BRI Small and Medium Business Director Amam Sukriyanto, BRI Micro Business Director Supari, Consumer Business Director Handayani, Diana Nazir as Brilianpreneur 2022 Curator and Ade Soelistyowati as the Owner of CV. Gemilang Inovasi as a representative for BRILIANPRENEUR UMKM EXPO(RT) participants.

Sunarso said that the UMKM EXPO(RT) BRILIANPRENEUR was BRI’s initiative to introduce the uniqueness of UMKM and its products which have high competitiveness. This is in line with the theme of the BRILIANPRENEUR UMKM EXPO(RT) which was brought this year with the theme “Brings MSMEs Indonesia to the World”.

“MSMEs must get many opportunities to be able to export and enter international markets because MSMEs are currently the backbone of the Indonesian economy. The BRILIANPRENEUR MSME EXPO(RT) program is one of BRI’s concrete steps as a financial institution that is also responsible for advancing Indonesian MSMEs. BRI sees a big opportunity for Indonesian products to enter the global market. The work of the nation’s children is considered to have quality that can compete with products from other countries,” said Sunarso.

The 500 selected MSMEs are also ready to show the uniqueness, quality and story behind the product, raw materials and environmentally friendly materials, to community empowerment in various production processes to a national audience as well as international buyers from 19 countries.

Several MSME product categories displayed include Home Decor & Craft, Fashion & Wastra, and Healthcare or Wellness through Indonesia’s Finest. To note, Indonesia’s Finest is specifically present as one of the moments of awakening of Indonesian MSMEs at this year’s BRILIANPRENEUR MSMEs EXPO(RT).

Previously, BRI-assisted MSMEs also had the opportunity to ‘show off’ in front of the G-20 Summit delegates through the BRILIANPRENEUR MSMEs EXPO(RT) mini showcase which took place on 15-16 November 2022 at Apurva Kempinski Bali in collaboration with the Ministry of Cooperatives and SMEs.

“With the collaboration formed by BRI, it wouldl certainly help MSMEs who are going global to more easily penetrate international markets,” said Sunarso.

Meanwhile, Amam said that the empowerment that has been carried out by BRI has increasingly encouraged the enthusiasm of MSME owners to penetrate the global market. This is evidenced by the number of MSME applicants in BRILIANPRENUER 2022 which has increased significantly by 126% Year on Year (YoY). Not only that, the enthusiasm to go global is also increasingly spreading in various regions in Indonesia, as seen from the origins of the cities participating in the BRILIANPRENEUR UMKM EXPO(RT) which shot up 113% YoY.

A total of 1,189 BRI assisted MSMEs and 128 selected MSMEs came from related communities, institutions and ministries, who have registered as participants in the 2022 BRILIANPRENEUR UMKM EXPO(RT) curation until 500 MSME actors were selected.

Therefore, Amam emphasized that BRI always strengthens empowerment through various training, mentoring, and financial support. “To support the realization of MSME sales going global, apart from now having 6 offices overseas that have collaborated with 1,200 banks, we also of course equip MSMEs with various trainings that have been held prior to business matching. We hope that there will be a commitment to purchasing MSME products so that able to expand access to global markets.

BRILIANPRENEUR 2022 EXPO(RT) UMKM curator Diana Nazir revealed that the assessment of the selected MSMEs was very comprehensive. “This year’s BRILIANPRENEUR UMKM EXPO(RT) curation process was quite long, it has gone through several stages, both administration, direct observation of all products and also interviews with business owners. We have passed MSMEs that are ready and fit to enter the global market, not only in terms of design and packaging, but also meet legality and certification requirements for each type of product,” she explained.

On the other hand, Ade from Owner CV. Inovasi Gemilang who brought the product “Cassava Chips Yummy Babeh” as a representative of the BRILIANPRENEUR EXPO(RT) MSME also said that being a BRILIANPRENUER participant is a golden opportunity to explore international market share.

“I really feel the impact of participating in the BRILIANPRENEUR EXPO (RT) MSME, which could bring in more potential buyers, transaction value, and also product brand images that are increasingly recognized in global and international markets,” concluded Ade.

During the UMKM EXPO(RT) BRILIANPRENEUR 2022 event, BRI customers can enjoy various attractive promos in the form of discounts and 57% cashback up to IDR 227,000 from 1 to 31 December 2022.

This promo can be obtained if you purchase products via e-commerce Tokopedia, Shopee, Blibli, and PADI UMKM, and make payments using BRI Debit and Credit Cards. The entire series of activities can be accessed through the website www.brilianpreneur.com, Instagram: @bankbri_id, Twitter: bankbri_id, Kontak_bri, promo_bri, Facebook: Bank BRI, Youtube: Bank BRI and Tiktok: Bank BRI. (ADVERTORIALS)

This article has been published on investor.id with the title “BRI Selenggarakan UMKM EXPO(RT) BRILIANPRENEUR 2022”, Click to read: https://investor.id/infrastructure/315059/bri-selenggarakan-umkm-export-brilianpreneur-2022.

Editor : Freddy Wally
Translator: Ritya Bilqiis

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