Erin, a student from UKSW who has successfully finished her studies raises a topic about Bengok Craft
Credit: Personal Whatsapp

After a student from Sebelas Maret University, Surakarta, this time there was one student from Satya Wacana Christian University who completed her final assignment with Bengok Craft as the object of her study. This is Eirinetina Eka Dewi Saputri or fondly called as Erin, a student of the agribusiness study program.

With the title “Entrepreneurial behavior of water hyacinth craftsmen in the face of online business competition”, she explored Bengok Craft regarding its strategy in dealing with business intricacies.

The purpose of this research is to determine the entrepreneurial behavior of water hyacinth craftsmen and to determine the impact of entrepreneurial behavior in dealing with online business competition for water hyacinth handicrafts.

Erin employed the interview method in her study, where she interviewed the owner of Bengok Craft, Astaria Eka Santi along with two staff from Bengok Craft, namely Ritya Rasta Bilqiis and Revan Dhimasnata.

The conclusion of the study is that Bengok Craft has at least 4 entrepreneurial behaviors in the face of increasingly competitive online business competition, including taking risks, being creative, innovative, and working hard for all efforts to achieve goals.

The impact of entrepreneurial behavior in facing online business competition for water hyacinth handicrafts is that the owner is able to set competitive prices with competitors, creative and innovative in making information containers such as linktree and create unique products, dare to use digital marketing so as to provide long-distance services in the form of QRIS system payments and have broad partners to compete in the era of globalization.

Erin via personal Whatsapp (09/10) said that she was interested in taking the topic of entrepreneurship, and this craft has a unique product as well as a very extensive online business.

For her persistence in compiling her final project for about a year since June 2021, she has successfully passed the defense thesis for the title of her final project to fulfill requirement as a bachelor degree. Congratulations to Erin!

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