Many businesses and MSMEs take part in the Berani Adu Ide competition, a video competition for entrepreneurs to show their best work organized by Berani Adaptasi. The competition period is from July 12 to August 14, 2022. Participants are asked to make 90 seconds of their business pitch video reels with the following criteria: able to explain the product/service of the business being run, the uniqueness of the product/service from similar products, the solutions offered through the product/service, as well as the reasons why the participant deserves to be an entrepreneur.

This competition also offers a total prize of 15 million rupiahs for the top three winners. 

In its realization, several MSMEs including Bengok Craft participated in this competition. His party uploaded a video about the water hyacinth craft business in Semarang Regency. Water hyacinth has long been a pest and disrupts the swamp ecosystem, especially in Rawa Pening. 

Therefore, Firman Setyaji as the owner of the business took the initiative to make useless plants into more useful goods, namely making various kinds of crafts. Apparently, the video managed to attract the hearts of the judges Berani Adu Ide. The reason is, that on August 16, 2022, Bengok Craft managed to become one of the 3 winners of Dare to Compete Ideas.

The struggle isn’t over yet, Bengok Craft is necessary to compete again with the other two winners for first place, with a prize of 1 Apple Ipad worth IDR 9,250,000. While the second and third winners will receive IDR 2,500,000 in cash.

The competition is continued by selecting/voting one of the three winners. The more votes, the greater the chance to get the first winner. Voting starts on August 16 – August 26, 2022. Voters also have the opportunity to win a total prize of IDR 700,000 for 3 winners.

For more information, you can visit Instagram @beraniadaptasi. Berani Adaptasi is an activation campaign of the Djarum Super Wave and Djarum Super Next brands using an Instagram account. BERANI Adaptasi provides inspiring content, holds giveaways, and various challenges to increase the number of followers. The content developed not only increases product sales but also brings the brand closer to consumers.

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