On Monday, August 1, 2022, the Central Java SME Cooperative Service held a business matching between MSMEs and potential supplier partners. Located at the Ibis Styles Hotel Semarang, several MSMEs appeared to be present to discuss and make presentations about MSME products with experts. The discussion included the topic of export preparation for MSMEs.
“SMEs must change their mindset, which is to think more modernly so that they can access export and international markets and can adapt to modernization because digitalization is very important in terms of developing SMEs to level up,” said July Emmylia when opening the Business Matching event at the Ibis Styles Hotel Semarang.
This business matching activity is an opportunity that can be obtained by SMEs because basically, Ibis Style Hotel is shaded by the Accor Group where its reach is international. Ibis Styles Hotel is not only a provider of business matching venues but also many collaborations in the future. This activity hopes to help SMEs in marketing, especially in hotels under the Accor group, to continue ordering SME products.
Like one of the MSMEs from Semarang Regency, Bengok Craft, who participated in this business matching event. Bengok Craft is indeed one of the SMEs that has been curated and has had the opportunity to participate in exports several times.
This water hyacinth craft business is able to meet the market demands of several countries in Asia such as Singapore, UAE, and Japan. Bengok Craft even had time to go to Italy to meet the needs of home-decor products.
The success of Bengok Craft certainly does not escape the role of many parties, for example, this time, the cooperative and SME services and hospitality industry alliances such as the Accor Group.
In this business matching event, Bengok Craft itself immediately received an order from the Ibis Styles Hotel Semarang. The hotel asked Bengok Craft to provide 100 Bengok Book A6 to be used as souvenirs during the soft launch on August 5, 2022.
Firman Setyaji the owner of Bengok Craft met on Monday (08/01) saying that he hopes that this is the first step of cooperation between Bengok Craft and Ibis Styles Hotel Semarang, which is a new hotel in Semarang. Furthermore, he revealed that his party will always be willing to take positive steps such as cooperation that is beneficial for all parties.
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