Bengok Craft always reaches out to its creations to a wider market, which is of course in order to increase the branding of the water hyacinth craft as well as increase sales.
In addition to marketing their creations offline, through selling points or participating in exhibitions, Bengok Craft also markets their creations online, either through the marketplace or through social media. Even promotion through online can increase more sales because it can reach more customers throughout Indonesia.
Like Bengok Craft’s participation in “Lapak Ganjar”. This is a platform for MSMEs to market their products through Instagram @lapak_ganjar. As the name implies, this platform was initiated by Ganjar Pranowo as the Governor of Central Java. It reposts Instagram stories in the hope of increasing product promotions.
Firman Setyaji as the owner of Bengok Craft when he met him at one of the water hyacinth craftsmen’s houses, said that after following Lapak Ganjar, he got more orders than before.
Firman Setyaji as the owner of Bengok Craft when he met him at one of the water hyacinth craftsmen’s houses, said that after following Ganjar, he got more orders than before (04/25).
Firman has been following Lapak Ganjar for a long time. He participated since the beginning of the pandemic in 2020, where demand was indeed falling at that time. However, thanks to “Lapak Ganjar”, he and the team were able to rise to restore the economy during pandemic circumstances.
For example, if previously he only received orders for more than 100 water hyacinth hampers, now in Eid 2022 he can get orders for more than 250 hampers, both from government and non-government.
In addition to local orders, currently Firman is also able to expand his creations to the export market, such as his participation in the In-store promotion held at the Tsuruya Department Store in Kumamoto Perfecture on April 27-1 May 2022. “Bengok Craft’s participation in exports to Japan is a direct or indirect impact of “Lapak Ganjar”,” he said.
Actually, “Lapak Ganjar” is not only open to handicraft SMEs such as Bengok Craft. Every week, the MSME categories are also different, such as culinary, automotive, hair salon, and so on that participate.
It seems, “Lapak Ganjar” has indeed become one of the preferences for MSMEs to promote their products. It is hoped that with this platform, more MSMEs will be helped and developed.
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