In order to celebrate BNI’s 76th anniversary, BNI held an event titled BNI Loud Fest 2022 on July 17, 2022. Located at the Jakarta Convention Center (JCC), BNI held various events such as talk shows, music concerts, as well as an exhibition of BNI’s superior products. as an effort to increase branding, including BNI Mobile Banking, BNIDirect, and BNI Xpora.
What attracted the attention of visitors was the BNI Xpora tenant. Not only displaying these superior products, BNI Xpora also invited its Small, Medium Enterprises (SMEs) from all over Indonesia to take part in this fest.
Like one of them, Bengok Craft. This populist business based on community empowerment also appeared at the exhibition, which was held in the Tanah Abang area. As part of the craft cluster, Bengok Craft displays displays of its superior crafts at the tenants that have been provided. What distinguishes this craft from the others is the material for making the craft, where Bengok Craft employs water hyacinth as the main material for its craft, giving it an ethnic and rustic impression. However, the craft still follows current trends, for example, home-decor creations are currently on the rise and are in demand in the market. Bengok Craft is also actively innovating to develop its products.
It is seen that unique products are displayed, such as jackets, hats, sandals, bags, and aprons.
Firman Setyaji as the owner of the Bengok Craft business, met at JCC (07/17) said that thanks to the existence of BNI Xpora, more and more SMEs are known by the public. Moreover, Xpora is also very helpful for us SMEs to expand products by exporting more easily because of its digitization.
Also attending this event were Minister of State-Owned Enterprises Erick Thohir, Deputy Minister of State-Owned Enterprises Kartika Wirjoatmodjo, President Director of BNI Royke Tumilaar, and BNI’s board of directors and officials. They also surrounded the SMEs exhibition for quality control of product export preparation.
Xpora is a digital solution developed by PT Bank Negara Indonesia (Persero), Tbk. This portal is intended for Small and Medium Enterprises (SMEs) who want to increase business capacity. Xpora offers a variety of digital services that can be used by SMEs from various levels, from those who are still pioneering to those who are ready to expand the market. Xpora can be accessed freely by all SME players through the xpora.id domain. Through this portal, SMEs can access various features including business level checks, business expansion, SME digital systems, funding solutions, SME forums, financial management solutions, and inspiration.
This SME exhibition event which is part of BNI Xpora is open to the public. While viewing the exhibition, visitors can exclusively buy SME products, of course, they can also use BNI Mobile Banking QRIS payments. Actually, it’s not only craft clusters that participate in Xpora at BNI Loud Fest 2022, but you can also find superior food and beverage products from their respective regions.
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