Bengok Craft participated quite a lot in enlivening the G20 Presidency, one of which was being selected to participate in the Planogram by the Ministry of Tourism and Creative Economy.

This event will be held on 22-28 May 2022 at Bali Collection, Nusa Dua. The event, entitled “Global Platform For Disaster Risk Reduction 2022”, presents a series of events that are included in Indonesia’s largest event this year, including an exhibition of 140 creative economy players with attractive and quality products.

The products are very varied, starting from culinary, crafts, fashion, spices, herbal medicines, and others.

Important guests and the general public are expected to support the creative economy by buying these Micro, Small, and Medium Enterprises (MSME) products.

In addition to showcasing MSME products offline, Kemenparekraf also helps promote online such as WhatsApp Blast, Instagram Blast, Community Blast, Group Blast, etc.

As on the Instagram page @planogram_kemenparekraf, his party has helped promote selected MSMEs by posting the feed on Instagram.

Bengok Craft participates at Planogram
Credit: Instagram @planogram_kemenparekraf

As seen above, one of Bengok Craft’s products, namely Bengok Slipper, was also promoted on the ig page.

With the online promotion, it is hoped that it will also reach enthusiasts and customers from outside Bali considering that Planogram can be ordered online via https://bit.ly/planogram-bali.

Support local products by shopping at the GPDRR Bali Planogram Booth. Best quality affordable price!

Bengok Craft is one of the MSMEs engaged in water hyacinth crafts. This business, which originates from Semarang Regency, processes water hyacinth which only becomes waste in swamps. Through Bengok Craft, water hyacinth can become a valuable and useful craft. Currently, Bengok Craft is trying to market its products both domestically and abroad. In addition to the Planogram event by the Ministry of Tourism and Creative Economy, Bengok Craft has also participated in exhibitions abroad such as in Japan, UAE, Singapore, and others.

It is hoped that by participating in this Planogram event, Bengok Craft can expand its marketing network to other countries that have never been tested.

“We believe that Planogram is one of the best platforms from the Ministry of Tourism and Creative Economy to bridge the gap between MSMEs and customers,” said Firman Setyaji, CEO of Bengok Craft on Tuesday (05/17).

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