Given that the COVID-19 pandemic inclines continuously, the Indonesian government has finally relaxed regulations by allowing this year’s Eid homecoming after 2 years of delay. The government has implemented the Eid holidays from May 29 to April 8, 2022. Therefore, many four-wheeled vehicles have crowded a number of toll roads.

This is a positive sign where several sectors are starting to bounce back, including the economic sector after going through a downturn due to this global pandemic.

Therefore, the local government has begun to take advantage of this moment to help economic recoveries, such as providing space for MSMEs to market their products or creations. In addition to increasing sales, MSME products are expected to be widely known by the public or it can be said that this is one of the MSME branding strategies to go to the next level.

As has been done by the Central Java Cooperatives and MSMEs Office in collaboration with Blibli, which is one of the largest E-commerce sites in Indonesia. The two parties hold an exhibition of MSMEs throughout Central Java at the Semarang-Batang KM 360 Rest Area. This event, which is held from 27 April-7 May 2022, presents curated superior MSMEs such as food and beverages, crafts, fashion, and others.

Bengok Craft is one of the handicraft SMEs that participated in this event. MSMEs from Semarang Regency process natural materials, namely water hyacinth, into various valuable handicrafts.

In this rest area, travelers who pass through and stop by can find unique creations such as handbags, tote bags, sling bags, slippers, pillows, bracelets, and key chains.

The price is also very affordable, ranging from 10 thousand to hundreds of thousands. While resting in this rest area, you may visit Bengok Craft in this rest area. After that, you may buy the creations, perfect for gifts for the family.

The owner of Bengok Craft, Firman Setyaji when met at the rest area, said that the steps taken by the Coordination and UMKM Service and Blibli were considered very appropriate in helping SMEs at a time like this when the pandemic will begin to become endemic. (05/03)

This event is also fully supported by Ganjar Pranowo as the governor of Central Java. He wanted the homecoming and return flow that pass through Central Java not only to pass but also to introduce Central Java SMEs and provide their products by shopping for travelers.

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