As we know, “sustainable” is being a trend nowadays. People begin to be aware of environmental issues. Marketing in the global era makes a seller be more creative in branding their products.  The trend of “sustainable” makes a seller to labeling their product as sustainable. Most people use a sustainable claim to their product of marketing.  The amount of seller who uses the claim of the sustainable product makes some people have misunderstood the concept of a sustainable product. We as common people especially the consumer do really know what “sustainable” is? Can we identify the product as sustainable? Absolutely yes we can.

We can call the product sustainable if the product is concluding the two main things which are ecological and social significance. And what ecological and social significance is?

Ecological Significance

Ecological means the product should involve and concern the ecology. Ecological friendly means we are concerned about our environment and not trying to ruin our environment. If we talk about ecology, it means that we are taking care of our home. As a human, we should understand that environment has its own risk, and later it may become a disaster for us as well. One of the causes of polluting our environment is a material from a lot of products. The raw material is the most using material which may damage our environment. From time to time, the use of raw materials is high in their percentage. This percentage of using raw material makes the resources of raw material become less from generation. So, changing the raw material into sustainable material is a solution for the resources because sustainable material is a material which has a big resource and can be recycled, and also the most important thing is eco friendly.

Social Significance

Another thing that should be considered to categorize a product as sustainably is social significance. In this case, the product should explore how the product affects society. So in this social significance, humans were involved in how they managed the substance of the products, such as how they managed the material of the product, how long the material was disposed of in nature, and how the material recovered. Also, we must not provide a hazardous substance that may cause a bad affect on society.

Author: Rida Amelia Sari

Proofread: Ritya Rasta Bilqiis

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